| ON A MISSION TO ZERO EMISSIONS: LAND ROVER COMMENCES TRIALS OF HYDROGEN FUEL CELL TECHNOLOGY | |
| Jaguar Land Rover is celebrating an important milestone in our journey to achieve zero tailpipe emissions by 2036 and net zero carbon emissions by 2039, with the development of our first hydrogen fuel cell electric vehicle (FCEV) prototype. Based on the Land Rover Defender, a team of 53 engineers are working with world‑class research partners to develop a model designed to meet attributes desired by our customers, including long range, quick refill time, advanced towing and off‑road capabilities and low temperature performance. A hydrogen fuel cell electric vehicle has the potential to offer greater convenience for drivers by using on‑board hydrogen to generate electricity to power the electric motor, without having to connect to mains power supply. The prototype will begin testing in the UK towards the end of 2021. | | |
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| ADVENTURE KNOWS NO BOUNDARIES: THE BRITISH & IRISH LIONS EMBRACE A TOUR OF A LIFETIME | |
| Following twelve years’ anticipation, this summer The British and Irish Lions rugby team have headed south of the equator for an incredible tour to take on the reigning rugby World Champions, the Springboks. An adventure this great demands a vehicle that’s no stranger to overcoming adversity and that’s why, as official car partner of the Castle Lager Lions Series, we have lent the supreme capability of Discovery to transport the players, crew and management throughout the games. We’ve partnered with some well‑known former players and Land Rover ambassadors to bring the excitement of the Series to the fans at home, which you can watch via the link below. | | |
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| BATTLING THE ELEMENTS: ATHLETES TAKE ON THE WORLD’S TOUGHEST ADVENTURE WITH THE HELP OF DEFENDER | |
| For an event of such extreme endurance, the athletes and crew taking on the extraordinary Red Bull X‑Alps event required a support vehicle with the capability to match. As official vehicle partner, we sent our most unstoppable off‑roader to do the job, delivering a fleet of Defender 110s to provide transport and shelter to competitors across the 12‑day event while carrying vital supplies and equipment. The Red Bull X‑Alps is an extreme endurance race spanning more than 1,200km of demanding alpine landscape. Athletes were challenged to combine hiking, ultra‑running, mountaineering and paragliding in a true test of stamina and resilience via a set of fixed Turnpoints. Kitted with Autohome Roof Tents, Defender provided athletes and crew members a safe and comfortable place to rest and the confidence to negotiate challenging territory, with the world‑first Configurable Terrain Response technology – allowing drivers to fine‑tune the vehicle to suit the conditions. | | |
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| JAGUAR LAND ROVER AND VALUABLE 500 CELEBRATE DISABILITY INCLUSION MILESTONE | |
| On 18 May, Jaguar Land Rover celebrated with The Valuable 500 as they reached their target of signing up 500 companies committed to bringing disability inclusion to the business leadership agenda. As the first automotive manufacturer to make a pledge, we’re working with The Valuable 500 to build on our promise to make our products, services and experiences more inclusive through investment in continuous customer research. The Customer Insight team at Jaguar Land Rover are taking inspiration from the ‘Exception Method’. This identifies, empathises with, and designs for one person at a time, before influencing the wider product experience to make it better and more accessible for everyone. | | |
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